Working With First-Time Renters

July 14, 2021

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Emma Hannon

African-American parents helping daughter move

After being sequestered at their parents’ homes for most of the 2020 school year, college students are eager to get out and enjoy the autonomy of their own apartments. In fact, property managers expect to see the same rate of off-campus tenants in 2021/2022 as they saw pre-pandemic. As an influx of first-time renters make their way to your property this year, communicating with and engaging new residents will be the keys to generating positive online reviews and eventual lease renewals.

Speak Their Language

Young renters new to the off-campus living experience might need more reminders, directions, and overall communication than seasoned tenants. Reach out to residents using the method they are most familiar with—texting. Automating personalized texts about upcoming bills or fees is a great way to get in front of questions about bills and due dates. Using Rent Manager’s Text Broadcast* feature, you can quickly update residents about planned maintenance or schedule changes. Spending a few minutes setting-up automated texts can save you time by quickly communicating important information and keeping everyone in your student housing property on the same page.

Plan Events Using Polls

Even if your property is close to campus, there are probably fewer activities available to students now that they are out of the dorms. Because of this, first-time renters will likely crave community activities that allow them to mix and mingle with other student residents. Gauge interest levels for community events, gather responses to determine optimal dates and times, and collect feedback to see how successful your programing was by sending out polls* through the software. By planning events using polls data, you can ensure you’re providing residents with the experiences they want. To kickstart your get-together brainstorming, check out our past blog about community events.

Keep Up-To-Date With Community Calendars

Keep renters in-the-know about all the fun events happening at your property using Rent Manager’s Community Calendar* feature. Use this handy resource to announce upcoming on-site activities and share important details—including  date, time, event name, and description—so your tenants are always in the loop. After it’s set up, your Community Calendar will populate in your residents’ Tenant Web Access (TWA) portals.*

You can also set up calendars that show which of your amenities—meeting rooms, pools, study lounges, etc.—are available to reserve and which are booked. And when student residents make a reservation for an on-site space via their TWA account, your team has the ability to approve or decline those requests via the program’s Reservable Amenities* feature.

Welcoming first-time renters back to your student housing community doesn’t have to be a daunting task. By taking the time to listen to your residents, you can create a positive experience for your entire student housing community.

*To learn more about these Rent Manager features, press the F1 key in your Rent Manager database to access the Help File.

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