Sharing the Love this Valentine’s Day?

February 5, 2016


Liz Haselmayer

Valentines Day Card

Four budget-friendly tips to celebrate with your community

ValentinesDayCard_c2-01Property management is a job with many hats. Landlord, project manager, rent collector, occasional counselor and… party planner? Yes, being a property manager often requires a bit of event planning as holidays come and go throughout the year.

Since Valentine’s Day is right around the corner, it’s time to start thinking about how your community will be celebrating the big day. Not all properties make a big deal out of Cupid and his arrows, but like we’ve discussed in previous posts, hosting community-wide events is a great way to boost resident retention.

So what are your plans for this Valentine’s Day? If you watch your property’s budget carefully, as most do, you might want to consider these four budget-friendly ideas to make Valentine’s Day extra special for your residents.

Set up a card-making station

Designate a small table in your common area as a card-making station for little ones and adults alike. Simply set out colored paper, pens, markers, scissors, etc. so your residents can pop in and make a one-of-a-kind card for their loved ones. Aside from the occasional restock, your station won’t take too much time away from your daily tasks and it’s a sure way to give your residents a little something extra.

Offer roses for purchase

Purchase flowers ahead of time (you can get them for cheap and in bulk at stores like Costco and Sam’s Club) and provide a quick one-stop-shop for your tenants. Throughout the week leading up to V-Day, let your residents purchase flowers for loved ones just seconds from their front door. You will need to invest a little cash up front, but depending on how much you charge for flowers, you’re likely to break even on this one, meaning you’ve successfully celebrated Valentine’s Day without breaking the bank.

Send a Valentine’s Day card to your residents

Whether you prefer a quick e-card or the more traditional printed valentine, consider sending your residents a note to let them know how much you appreciate their business. Don’t have time to whip up a design? Check out this FREE Valentine’s Day Card, created by Rent Manager’s design team. Right-click on the jpeg to save it, and then paste it into an email or print it out for hand delivery.

Host a Valentine’s Day Brunch

Pick a weekend, either before or after Valentine’s Day, and host a casual brunch in your clubhouse. This gives tenants a no-hassle way to celebrate the day by enjoying a little communal fun. To save time and resources, ask tenants to bring a dish for a potluck-style occasion or have a local restaurant cater the event.

So there you have it. Four awesome Valentine’s Day ideas for any property on a budget. We hope your Valentine’s Day is as sweet as your savings! Let us know how your Valentine’s Day extravaganza goes by sharing your photo on our Facebook Page.

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