Residents have a lot of choices when searching for their next home. Should they buy or rent? Do they want a house, townhouse, apartment, or something else? There are countless options available and competition is fierce for their business. Once you’ve attracted these valuable prospects to your website and piqued their interest, your next steps are crucial.
If you’ve equipped your site with our Apply Now feature, those prospective renters can easily start the application process right on your website, making them even more likely to choose your property for their next home. The information collected in your online application automatically generates a new prospect in Rent Manager, saving all of the relevant information you’ve requested in your customized application form. Now it’s your turn to start making decisions!
How to Choose the Right Residents
Who you choose to approve isn’t just a matter of an applicant having the income to support your asking price. It’s your responsibility to ensure the safety of your property and residents by carefully curating your community according to a defined level of standards. And along those lines, it’s crucial to make sure that your policies and your screening process comply with the Fair Housing Act.
Customizing your property’s evaluation criteria through AmRent‘s integrated screening application helps you vet candidates as they apply. AmRent offers more than 350 unique decision variables related to credit, criminal convictions, prior evictions, and more. You can then customize each variable based on the timeframe, frequency, and dollar amount. Additionally, regarding criminal records, you can customize the variables based on specific offenses, dispositions, and classifications of crime.
A decision and internal recommendation get generated within minutes, and results are automatically saved in Rent Manager to the prospect’s history/notes section. Because the decision process is pre-programmed and based on your unique, pre-defined criteria, you can ensure uniform decisions with every applicant. This will help you remain in compliance with Fair Housing requirements.
Customizing your property’s online application and automating the screening process helps your property stand out amongst the rest. Plus, it ensures that the best possible candidates fill your vacancies. Need a little help? AmRent’s account executives are happy to assist you with customizing your screening program, and Rent Manager’s professional services team can help you get everything else in place: custom websites, application forms, letters, and more.
Learn more about AmRent during our next Tech Tuesday webinar: Automate Your Screening Process to Improve Profitability, on Tuesday, October 3, at 2:00 pm EST.