In this high-tech, fast-paced world, it can be hard to keep up. Technology is ever changing… website design trends seem to come and go within a matter of months. So how do you know when it’s time to update (or completely overhaul) your property management website? The following questions can help you determine if your site is ready for a makeover:
#6: Are visitors navigating past your homepage? If you don’t know the answer to this question, it means that you probably need to look into Google Analytics’which can help you measure user navigation and engagement with your site. The standard version of Google Analytics is free. If visitors aren’t clicking past your home page or if your website traffic is dropping, a refresh or redesign may be in order to make it more enticing.
#5: Where do you rank? Does your site appear on the first page of a Google search… or for that matter, does Google even know that you exist? Search Engine Optimization (SEO) is essential to increase your ranking on search engines like Google, Bing, Yahoo, etc. By keeping your site’s content updated and coded properly, you’ll also improve its ranking on search engines. And since the majority of web users will find you through a Google search, opposed to just typing your website URL directly into the browser, increasing your rank can put you in front of a lot more prospective tenants, potentially increasing your bottom line.
#4: A copyright speaks volumes… what does yours say? Chances are if the copyright date in the webpage’s footer says anything other than the current year, e.g. Copyright 2013 Property Managers Inc., you’re telling visitors that your content is likely outdated and stale. There’s nothing more disappointing than visiting a website for the first time expecting to find current information… only to see info dated three years ago. With a single glance, your prospects will know that you’re behind the times and not in tune with their needs. Don’t let one little number on your website affect your visitors’ impression of you and your business, check your copyright date today.
#3: Does your site have social media buttons? In this age of social media, many users look to stay in touch with their favorite businesses through Facebook, Twitter, and Google+. If you don’t have social media buttons on your site, consider adding them. These icons allow you to easily link your prospects and current clients directly to your social media pages’where you can let them know about important events through status updates and tweets. This article from NiftyButtons.com can help navigate you through the process.
#2: Is your website mobile-device-friendly? Is your site easily viewed on all mobile devices? With more than 129 million Smartphone users in the U.S., many of your prospective tenants will browse your website on the go via their Smartphone. Not to mention the 52 million tablet users that will use their devices to gather info on your properties. If your website isn’t easily viewed from these devices, that’s a problem’updating your website to a more mobile-friendly design is something you need to pursue soon.
#1: When’s the last time you revised your website? If your web content and design hasn’t been updated since the days of backing up data on floppy disks, it may be time to give your site a complete overhaul. Technology’just like your business’is constantly changing. Even sites that were developed a year ago are missing out on valuable features that your prospects expect to see. If it’s been eons since you last revamped your webpage and updated its message, the writing is on the wall… it’s time for a tune up.
If any of these queries apply to your site, contact your web developer ASAP and tell them you’re ready for a change. Rent Manager’s Professional Services team can also help, find out how by visiting our custom web design page for more information.